Over the past few days, you have no doubt seen the
hooplah surrounding interactive, digital dials
for music testing. Frankly, we would be remiss if we
did not separate the facts from fiction.
Over the years, many reputable research firms,
including Pinnacle Media Worldwide, Broadcast
Architecture, Xtra Research, and others, have
dedicated ourselves to minimizing the inherent
biases in auditorium music testing. Pinnacle's
technology was developed by programmers who, over
the years, saw consistently troubling flaws in the "old
style" analog approach.
We know that music testing remains one of the most
valuable tools you have available and we are
committed to empowering you with the most accurate
information.
We invite you to take a look at what those of us
using interactive-digital technology have learned over
the last seventeen years, as music testing has
evolved. Please click the link below for full details.
Click here to read: "Music Testing: Digital vs Analog" »
