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| Vintage Theater Of The Mind |
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Long before Radio began playing hit records in
the 1950s, live Drama was a staple of American
Radio Broadcasts. One of the greatest radio
dramas of all-time aired on the evening of
October 30,1938 on WABC in New York City and
throughout the United States on the Columbia
Broadcasting System's coast-to-coast network.
The Mercury Theater program broadcast a
dramatization of H.G. Wells' fantasy "The War of
the Worlds".
The broadcast led thousands of radio listeners
to believe interplanetary conflict had started
with invading Martians spreading wide death and
destruction in New York City. Radio listeners
throughout New York fled their homes while tens
of thousands across America called police,
newspapers and radio stations seeking acceptable
protective measures against the raids. A score
of adults even required medical treatment for
sheer hysteria.
In today's instantaneous information society
with Internet, mobile phones, Blackberry's, and
24 hour news channels at our disposal, Radio
will never again be able to pull off another War
of the Worlds. Back in 1938 the news of the day
was delivered via the radio and newspaper. But
today radio can make far better use of one our
mediums greatest
and most underutilized assets "Theater of the Mind".
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| Radio is can be a visual medium |
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"The grandest theater in the world
cannot match the one between our ears. Radio
provides the
players and the plot, the mind supplies the
rest." 1
Sure many stations pull off some very clever
stunts on April Fools Day, but we are not
talking about annual radio pranks. We are
recommending incorporating "Theater of the Mind"
tactics into all aspects of your programming on
a daily basis.
Radio is still the only electronic medium than
can captivate imaginations be creating vivid
pictures in listeners minds. Television and
movies are primarily visual. You watch,
passively. You are a spectator. But radio, well,
you actively listen and the experience is more
akin to reading a book. Your mind interprets,
translates, and creates. You are a participant.
So the next time you are writing a promo,
coaching your talent or creating a promotion,
choose your words carefully. Paint the picture
and capture their imaginations through Theater
of the Mind.
1 Murphs World - Theater of the Mind website »
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| Pinnacle Knows Jack! |
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"Pinnacle delivers solid music testing done
right. I like that Bob Lawrence has been in the
programming trenches; he always creates
actionable results."
Kurt Johnson, VP
Programming/Infinity Broadcasting
Dallas
www.jackontheweb.com
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