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Since August is a big month for holidays, we
thought it would be fun to share some
lighthearted entertainment in our monthly
newsletter. We hope you enjoy this as much as
we do. It's funny, because it's TRUE!
| The Veil Of Secrecy Is Lifted |
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1. 50% of our wardrobes really do consist of
free t-shirts: T-shirts from radio stations
we've worked for, t-shirts given to us for
participating in charity events and t-shirts
from movie and record promotions. If you are ever
at a garage sale and you see more than 2
t-shirts with radio station logos on them,
chances are very good a radio person lives
there. (Make sure you fumigate anything you buy.)
2. Evening DJs get propositioned more than
any other air-shift. Caution should be used
since most are way under the legal age of consent!
3. "Rule of the Phones": if they sound sexy,
more times than not, they aren't. Generally,
the people who call into radio stations, in the
hopes of luring the DJ into some kind of
rendevouz, fall into one of these categories: 1)
not at all what they sound like; 2) Stalkers; or
3) 14 year-old Lolitas who are fully prepared to
testify in court. (Please see: Evening DJs.)
Buy & Sell your old radio station t-shirts here... »
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| True things you may NOT want to know about radio people |
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4. You can get on almost any radio station to
promote something if you bring the morning show
food. Morning DJs lose all sense of
propriety, right, and wrong when you offer them
a cinnamon bun with enough icing to put a
diabetic into a coma. Other sure-fire ways into
the studio: pizza, subs, ribs (big in the
South), donuts, and Starbucks.
5. You're not crazy: Radio people really ARE
weird. Seriously. Some of them are close to
psychotic. Most probably fall into the middle:
safely bizarre. Why? Nobody knows. The best we
can figure, there is something about the mixture
of power to control a medium and the ability to
perform on it which attracts this one segment of
society which could not possibly function within
the confines of a standard, 9 - 5 job. Is it any
wonder more and more health care plans in radio
now offer psychological benefits? Mmmm?
6. Yes, we really DO get fired as much as
you've heard. Radio people get fired because
formats change, because ratings go down, because
radio stations get sold, because of budget cuts,
because of vendettas, because some drink too
much and don't show up for work, because some
drink too much and DO show up for work, and
because morals clauses in contracts are
sometimes broken (Please see: Evening DJs).
7. You don't want to see us in person.
Really. We usually look: fatter, thinner, older,
and younger than you thought. We never equal
your imagination. We should be required to wear
ski masks on all external outings - for the good
of all humanity.
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| Why get married? |
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8. We're pathetic whiners. Really. We
bitch and moan about how hard it is to drag our
butts out of bed at 3 A.M. just so we can sit on
our ass for four hours and talk. Please.
9. We have a high divorce rate. Why? For
starters we move around a lot. You should only
marry someone in Radio if you 1) have a personal
U-Haul; 2) have a relative in the moving
business; or 3) you have tiny little wheels
surgically attached to the bottoms of your feet.
Besides the moving problem, marriages and
relationships of Radio people are constantly
tested by fans who come on to them. (Please see:
Evening DJs.)
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| Are MP3 Players, such as an iPod, impacting radio TSL? |
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Pinnacle Media Worldwide
conducted an online poll of 2000 radio listeners
to determine the impact of MP3 players on radio
listening.
Do you own an MP3 player, such as an
iPod?
Yes: 24%
Plan to purchase in the next 6 months: 22%
Plan to purchase in the next year or two: 46%
No interest at this time: 8%
How has your radio listening changed since
owning an MP3 player, such as an iPod?
Less than before: 9%
Same as before: 21%
More than before: 3%
I don't own an MP3 player: 67%
The formats with listeners
likely to own MP3:
AAA: 32%
Adult Top 40: 28%
Modern Rock: 25%
Top 40/Mainstream: 24%
AC: 23%
Top 40/Dance: 22%
Hip Hop/R&B: 18%
Smooth Jazz: 18%
Country: 16%
This survey was conducted using
Pinnacle Media Worldwide's OnlineTRACKER.
Listeners were recruited through Radio Music
Survey.com
See how OnlineTRACKER can work
for your station free for 90-days! Contact
Pinnacle Media's Mark Carlson at +1.760.731.1141
or mark@pinnaclemediaworldwide.com for more
information
See OnlineTRACKER in action!
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