Pinnacle Media Worldwide
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 9 True Things You May Not Know About Radio People . By anonymous 
August 2005 
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Since August is a big month for holidays, we thought it would be fun to share some lighthearted entertainment in our monthly newsletter. We hope you enjoy this as much as we do. It's funny, because it's TRUE!

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  • Are MP3 Players, such as an iPod, impacting radio TSL?
  • The Veil Of Secrecy Is Lifted
  • True things you may NOT want to know about radio people
  • Why get married?

  • The Veil Of Secrecy Is Lifted
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    1. 50% of our wardrobes really do consist of free t-shirts: T-shirts from radio stations we've worked for, t-shirts given to us for participating in charity events and t-shirts from movie and record promotions. If you are ever at a garage sale and you see more than 2 t-shirts with radio station logos on them, chances are very good a radio person lives there. (Make sure you fumigate anything you buy.)

    2. Evening DJs get propositioned more than any other air-shift. Caution should be used since most are way under the legal age of consent!

    3. "Rule of the Phones": if they sound sexy, more times than not, they aren't. Generally, the people who call into radio stations, in the hopes of luring the DJ into some kind of rendevouz, fall into one of these categories: 1) not at all what they sound like; 2) Stalkers; or 3) 14 year-old Lolitas who are fully prepared to testify in court. (Please see: Evening DJs.)

    Buy & Sell your old radio station t-shirts here... »

    True things you may NOT want to know about radio people
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    4. You can get on almost any radio station to promote something if you bring the morning show food. Morning DJs lose all sense of propriety, right, and wrong when you offer them a cinnamon bun with enough icing to put a diabetic into a coma. Other sure-fire ways into the studio: pizza, subs, ribs (big in the South), donuts, and Starbucks.

    5. You're not crazy: Radio people really ARE weird. Seriously. Some of them are close to psychotic. Most probably fall into the middle: safely bizarre. Why? Nobody knows. The best we can figure, there is something about the mixture of power to control a medium and the ability to perform on it which attracts this one segment of society which could not possibly function within the confines of a standard, 9 - 5 job. Is it any wonder more and more health care plans in radio now offer psychological benefits? Mmmm?

    6. Yes, we really DO get fired as much as you've heard. Radio people get fired because formats change, because ratings go down, because radio stations get sold, because of budget cuts, because of vendettas, because some drink too much and don't show up for work, because some drink too much and DO show up for work, and because morals clauses in contracts are sometimes broken (Please see: Evening DJs).

    7. You don't want to see us in person. Really. We usually look: fatter, thinner, older, and younger than you thought. We never equal your imagination. We should be required to wear ski masks on all external outings - for the good of all humanity.

    Why get married?
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    8. We're pathetic whiners. Really. We bitch and moan about how hard it is to drag our butts out of bed at 3 A.M. just so we can sit on our ass for four hours and talk. Please.

    9. We have a high divorce rate. Why? For starters we move around a lot. You should only marry someone in Radio if you 1) have a personal U-Haul; 2) have a relative in the moving business; or 3) you have tiny little wheels surgically attached to the bottoms of your feet. Besides the moving problem, marriages and relationships of Radio people are constantly tested by fans who come on to them. (Please see: Evening DJs.)

    Are MP3 Players, such as an iPod, impacting radio TSL?
    Pinnacle Media Worldwide conducted an online poll of 2000 radio listeners to determine the impact of MP3 players on radio listening.

    Do you own an MP3 player, such as an iPod?

    Yes: 24%
    Plan to purchase in the next 6 months: 22%
    Plan to purchase in the next year or two: 46%
    No interest at this time: 8%

    How has your radio listening changed since owning an MP3 player, such as an iPod?

    Less than before: 9%
    Same as before: 21%
    More than before: 3%
    I don't own an MP3 player: 67%

    The formats with listeners likely to own MP3:

    AAA: 32%
    Adult Top 40: 28%
    Modern Rock: 25%
    Top 40/Mainstream: 24%
    AC: 23%
    Top 40/Dance: 22%
    Hip Hop/R&B: 18%
    Smooth Jazz: 18%
    Country: 16%

    This survey was conducted using Pinnacle Media Worldwide's OnlineTRACKER. Listeners were recruited through Radio Music Survey.com

    See how OnlineTRACKER can work for your station free for 90-days! Contact Pinnacle Media's Mark Carlson at +1.760.731.1141 or mark@pinnaclemediaworldwide.com for more information

    See OnlineTRACKER in action!

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