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Last month at the NAB European Radio Conference in
London, Pinnacle Media's Ken Benson and a panel of top
programmers and consultants presented "Winning
Contests and Promotions from Around the World".
The session featured winning promotions from leading
stations in Ireland, Germany, Austria, Sweden, England,
Canada, and Uganda. Due to the overwhelming positive
response we have received from attendees we thought
we would share some of the highlights with you.
| "What Is A Winning Promotion?" |
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"Winning Contests and Promotions engage
and captivate the listener, create Top of Mind
awareness and market buzz and most importantly,
increase ratings!"
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| "Ireland's #1 Promotion" |
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The Fugitive was recently named Radio
Promotion of the Year in Ireland and has helped 98FM
claim the #1 spot in Dublin.
The Fugitive is a new spin on the old Mystery Money
Man Promotion and took the Dublin market by storm
this year. For 8 weeks the 98FM Fugitive hit the
streets with loads of free money. Listeners were
instructed to ask everyone "Are you the 98FM
Fugitive?" Find The Fugitive, Win the Money. The
98FM Fugitive created such a buzz, that one listener
even asked someone during a session of
Parliament "Are You the 98FM Fugitive?"
Click here for The Fugitive on air promos »
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| "You Bet Your Car" |
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RS2 Berlin's "You Bet Your Car" was the
culmination in a series of listener bets. The final wager
had two listeners willing to lose their cars, for a chance
to win a brand new Mercedes. After the two finalists
watched their cars get crushed at a local junkyard, the
station flipped a coin. One listener won the car, while
the other won bus fare home.
Click here for must see video
(Windows Media 9 & Broadband recommended) »
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| "NRJ Radio Awards" |
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Can you imagine pulling off an Awards show that rivals
the MTV Awards? Every January in Stockholm, the NRJ
Scandinavian stations honor the best of domestic and
international music at the NRJ Radio Awards.
Click here for highlights from NRJs 2003 show
(Windows Media 9 & Broadband recommended) »
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| "Little House On The Prairie" |
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1003. The Q in Victoria, Canada won Best Promotion in
Canada earlier this year for "Little House on the
Prairie".
Click here to
hear "Little House On The Prairie" promos
"Locked In
Love"
88.6 in Vienna, Austria created quite the market buzz
with their "Locked in Love" promotion. The
Grand Prize was an all expense paid wedding and
honeymoon. The catch was you had to stay
handcuffed to your fiancé for 10 days. For "Locked in
Love 2" they offered the same prize but changed the
game. Imagine staying handcuffed to your future
Mother-in-law for 10 days.
Click here for must see
video.
(Windows Media 9 &
Broadband recommended)
For more
information on "Locked In Love" or "You Bet Your Car",
contact Rik DeLisle at Allen Burns & Associates:
rikdelisle@t-online.de
Coming soon: The Best
of 2003!
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