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Defining Opportunities For Your Radio Brands! Pinnacle Media Worldwide’s Digital Focus Groups™ is the best exploratory market research tool available for radio today. We not only actively engage all members of the group, keeping the discussion centered and relevant to the stated goals for the project, but we’ve added another exciting, new dimension as well. Utilizing Pinnacle Media Worldwide’s exclusive interactive, digital dial technology, respondents can be presented with a variety of content, prototypical music mixes, morning show content, and even marketing material. Participants actively give us their immediate, emotional response to these various elements that are displayed in real time. The combination of clear and concise open-ended discussion coupled with cutting-edge technology offers information that traditional focus groups settings are simply unable to capture. The Digital Focus Groups is an excellent and extremely effective tool to use prior to a perceptual study; uncovering potential issues you for which you may be unaware. For more information, please contact Mike Shepard at |
