Defining Opportunities For Your Radio Brands!
PMW Format Finder

Pinnacle Media Worldwide’s exclusive Format Finder drills deep for areas of opportunity in one of two different ways, depending on the competitive landscape and just how obvious a format opportunity may or may not be present. The first approach is to present respondents with refined montages and descriptors for up to 8 possible formats. The Format Finder gauges both  the appeal and passion of various formats under consideration. Second, we utilize MusicFusion™ data mining to segment the entire marketplace and reveal “hidden” format opportunities.

Using both approaches, the Format Finder also probes for areas of strategic weaknesses in existing stations. These combined techniques offer the optimal opportunity for success, looking to exploit all hidden “holes” in today’s hyper-competitive radio markets

Pinnacle Media Worldwide's Format Finder Empowers You With:

• Basic listening behaviors (Cume, Conversion, P-1, P-1 Bonding, etc.)
• Audience loyalty composition, P-1 settling, recalled P-1 trending
• Importance of Image Qualities & Station Association.
• Station vulnerability analysis
• Open-ended verbatim responses as to what the station's brand means to current and prospective P-1s
• Proprietary MusicFusion™ data-mining. An algorithm that determines the optimal music recipe to position the station for success for years to come.
• Our Brand Guide™ and Strategic Action Plan is a step-by-step guide for success!

For more information, please contact Mike Shepard at
mike@p-m-w.com or call +1.619.596.9002