Defining Opportunities For Your Radio Brands!
Strategic Market Alignment™

In today's dynamic and ultra-competitive marketplace, Pinnacle's Strategic Market Alignment™ delivers "Knowledge... The Unfair Advantage" you need to win! Reveal your strengths and weaknesses relative to the competition. Determine the greatest opportunity for growth. Identify weaknesses you can exploit and threats against which you can defend. Evaluate key on-air talent and station images

Pinnacle Media Worldwide's SMA™ Empowers You With:

• Basic listening behaviors (Cume, Conversion, P-1, P-1 Bonding, etc.)
• Audience loyalty composition, P-1 settling, recalled P-1 trending
• Importance of Image Qualities & Station Association.
• Station vulnerability analysis
• Evaluation of features & specialty programming
• Open-ended verbatim responses as to what the station's brand means to current and prospective P-1s
• Proprietary MusicFusion™ data-mining. An algorithm that determines the optimal music recipe to position the station for success for years to come.
• A “Face-Off” between you and your competition among listeners to both stations that determine which station owns critical image dimensions
• Measurement of the impact your compeition has achieved with your own listeners
• Our Brand Guide™ and Strategic Action Plan is a step-by-step guide for success!

For more information, please contact Mike Shepard at
mike@p-m-w.com or call +1.619.596.9002